ABOUT ME

I am a creative and marketing operations specialist comfortable in many roles, including campaign management, digital advertising, data-driven solutions, and performance analytics. I implemented an omni-channel, dynamic D2C campaign in the automotive space, delivering a major improvement in cost-per-acquisition. I am a passionate problem solver comfortable in multiple technologies, and I am excited to grow your marketing operations.
 

SKILLS

•    Multi-Channel Campaign Management
•    Data Driven Email Deployment
•    Creative Development & Test Design
•    Copywriting & Editing
•    Report Building
•    Performance & Trend Analysis
•    Team Leadership & Collaboration
•    Automation & Process Development
•    Technical Writing / Documentation
•    Project Management
 

PROFICIENCIES

•    Art Direction & Creative Strategy
•    Email Design / Deployment
•    Adobe Suite (Illustrator, Dreamweaver, InDesign, Photoshop)
•    Analytics and Reporting (PowerBI/Tableau)
•    AI Strategy & Tool Development
•    HTML / CSS
•    CRM (Salesforce, Jira, Hubspot)
•    Digital Advertising & SEO
•    MS Excel & Pivot Tables
•    Python Development  
 

EDUCATION

AUG 2008 - JUL 2011
Bachelor of Arts in Anthropology
Tulane University - New Orleans, LA
•    Concentration in Archaeology
•    Minor in Classical Studies
•    Honors student
•    UCLA Field School - Areni Cave, Armenia
 

MARKETING EXPERIENCE

JAN 2020 - PRESENT
Email Marketing Manager 
Milestone Marketing Solutions - O’Fallon, MO

•    Serves a dynamic role leading expansion in the digital space as Salesforce Marketing Cloud Developer / Admin, Art Director, and Copywriter
•    Leads the development and migration of Marketing Email Deployment, enabling us to scale our campaigns to 1.8M per week while delivering increasingly profitable cost-per-acquisition
•    Grew Email Sales per Month by 114% from 2022 to 2024 through enhanced dynamic content and model-driven data selection
•    Utilizes Automation Design, Python Development, and Data Management /Hygiene to build efficient and quality controlled processes
•    Leads Performance and Test Analysis meetings maximizing Reporting and Analytics through various tools
•    Drove Omni-Channel Email, SMS, SEO, and Landing Page Lead Generation
•    Creative Lead for direct mail in the Auto, Home, and Health spaces, including process documentation and operational manual development
•    Manages Email Systems Developer and Jr. Art Director
•    2023 Performer of the Year Award

APR 2015 - NOV 2016
Account Coordinator & Associate Video Producer
Stealth Creative Marketing Agency - St. Louis, MO

•    Managed digital tactics including email and social media for retail and telecom clients driving traffic and brand awareness
•    Brought in new clientele in healthcare and senior services while advancing to a new role producing 30s TV ads and long form video content
•    Collaborated with the Creative and IT development teams in hybrid roles to enhance creative and manage execution across all media
 

NON-PROFIT & SERVICE EXPERIENCE

JUL 2012 - DEC 2018
Director & Co-Founder 
AncientAncestors.org - New Orleans, LA

•    Led interactive seminars teaching high school students paleoanthropology with skull replicas, statistical analysis, and reflective discussion
•    Developed a Discover Learning curriculum, proposed grants, and led outreach and coordination with regional H.S. Science departments
•    Designed teaching material and digital content, organized interns, and surveyed efficacy from teachers and students, resulting in a published academic article:
    • Bayer, Luberda (2016). “Measure, then show: Grasping Human Evolution through an inquiry-based, Data-driven Hominin Skulls Lab” http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0160054 

SEP 2014 - MAR 2015
Museum Guide & Educator
Louisiana Arts and Science Museum - Baton Rouge, LA

DEC 2016 - DEC 2019
Pizza Chef & Entrepreneur
2019 - Mid City Pizza - Chef -  New Orleans, LA 
2017 – 2019 - Small Business Proposal - St. Louis, MO 
2016 – 2018 - Epic Pizza - Chef - St. Louis, MO